It’s All About [Audience] Location, Location, Location!

15. September 2016 Marketing 0
It’s All About [Audience] Location, Location, Location!
The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand ...

What You Should Know About the Geopath Rebrand

06. September 2016 Marketing, Member Services 0
What You Should Know About the Geopath Rebrand
Over the past few months, the Geopath team and Brand Council have worked tirelessly to make the transition from the Traffic Audit Bureau for Media Measurement to Geopath. We’ve revamped our presence and embraced our new identity as a team of driven, fun, and energized geeks. The 83-year-old audit bureau is now transformed into a ...

Up Close with Billups’ Matt Leible

01. August 2016 Member Feature 0
Up Close with Billups’ Matt Leible
Chief Marketing Officer, Billups Member of the Geopath Board of Directors and Brand Council Representative This is a pivotal time in OOH history as we move forward and embrace a new world of advertising– a move that can only be augmented by the drive and talent of its forerunners. Matt Leible, CMO at Billups shares ...

Research and Technology Company, RealityMine joins Geopath

Research and Technology Company, RealityMine joins Geopath
NEW YORK– PRLog – Geopath, the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), announced today that RealityMine joined the membership. RealityMine, a leader in technology solutions for collecting consumer behavior and market research data, is the first official member of a newly created member class, Provider Associates. ...

Bridging the Divide with William Schwartz

Bridging the Divide with William Schwartz
Founder and CEO, Vector Media @wbsvector and @VectorMedia Experiential advertising is more relevant than ever as the tech world continues to advance thus, allowing a seamless merging of the digital/physical divide. William Schwartz, Founder and CEO of Vector Media is an advocate for this shift. From the get go, Bill positioned Vector as a forward ...

Results of the 2016 Geopath Benchmarking Study

In June of 2015, right after I joined TAB, I launched a survey among our members.  The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses.  More than 230 members participated. The results of that survey, helped ...

Member Feature: Tommy Teepell on Resounding Trajectories

Member Feature: Tommy Teepell on Resounding Trajectories
Chief Marketing Officer, Lamar Advertising @tteepell and @LamarOOH It’s rare that we learn of the career trajectories of successful professionals. Here, Tommy Teepell, CMO at Lamar Advertising, bares all. He tells us of his start in out of home advertising after exiting a position with IBM. Albeit a risky move at the time, he reflects on this ...

Member Feature: Kinetic US

Member Feature: Kinetic US
David Krupp, CEO, Kinetic US @dkruppp and @kineticusa   We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. We are location-based ...

Millennials: Always On The Go, Always In The Know – With RealityMine TouchPoints Data

Millennials: Always On The Go, Always In The Know – With RealityMine TouchPoints Data
Joanne Van der Burgt and Paul Street of RealityMine, gave a presentation focusing on a day in the life of Millennials during Geopath’s thought leadership webinar series, Out of Home Office Hours, on June 9th, 2016. The study was conducted using RealityMine’s TouchPoints methodology.  The approach consists of a unique consumer centric multi-media database that ...

Honoring an OOH Influencer: A Tribute to Pam Richards

Honoring an OOH Influencer: A Tribute to Pam Richards
Honoring an OOH Influencer: A Tribute to Pam Richards Senior Vice President of Sales, Clear Channel Airports   We wish to honor Pam Richards’ memory by underlining the wonderful individual that she was. As the SVP of Sales at Clear Channel Airports, Pam was viewed as an influencer within out of home and a propeller ...